On the afternoon of October 21st, Ms. Zhu Ping, Founder of DU Studio, will be invited to the Songjiang Campus of Donghua University to deliver an academic lecture titled "Creative Design Thinking <2>: Designing Holistic Experiences" for faculty and students.

This lecture is the second installment in the "Creative Design Thinking" series and will delve into how to transcend the boundaries of physical space to create truly captivating holistic experiences. Drawing on her extensive professional practice, Ms. Zhu Ping will share a new set of thought processes and methodologies for design projects. She will guide the audience in starting from the uniqueness of design concepts, through precisely identifying target audiences, conducting in-depth observation and understanding, and considering the entire process experience, to ultimately find the most fitting and emotionally resonant solutions.

As the Founding Partner of DU Studio, Ms. Zhu Ping possesses nearly two decades of deep industry experience. Her projects, such as CR8 Guangzhou Times Fanglee, Hangzhou Tower Renovation, Yutong Headquarters, NYC Kids Club, and Shanghai Proswim Academy, have not only won prestigious international and domestic awards including the World Architecture Festival (WAF), Interior Design's Best of Year, Architizer A+ Awards, and the German iF Design Award but have also been widely featured in internationally renowned media such as Dezeen, Frame, and Interior Design. The design principles of "Human, Health, Happiness" (the 3H Principle) she advocates, along with the philosophy of building a "Design Union" platform, are highly recognized within the industry.